77ub Privacy Policy — How We Handle Your Personal Data
At 77ub, protecting the personal information of our Bangladesh-based players is a fundamental responsibility. This Privacy Policy explains exactly what data we collect, why we collect it, how it is used, and the rights you hold over your information at every stage of your relationship with the platform.
- 1. Introduction
- 2. Data Controller
- 3. Data We Collect
- 4. How We Collect Data
- 5. Purpose and Legal Basis
- 6. Data Sharing
- 7. International Transfers
- 8. Cookies and Tracking
- 9. Data Retention
- 10. Security Measures
- 11. Your Rights
- 12. Children's Privacy
- 13. Third-Party Services
- 14. Changes to This Policy
- 15. Contact Us
This Privacy Policy forms part of your agreement with 77ub. By registering an account or using the 77ub platform, you confirm that you have read and understood how your personal data is processed as described in this document. If you have questions at any time, contact our support team at [email protected].
77ub ("the Platform", "we", "us", "our") is committed to protecting and respecting the privacy of every individual who accesses our website at https://77ub.io or uses any of the services offered through it. This Privacy Policy sets out the basis on which personal data we collect from you, or that you provide to us, will be processed by 77ub.
This policy covers all personal data processing activities connected with the operation of the 77ub platform, including account registration, identity verification (KYC), payment processing, customer support, marketing communications, gameplay activity, and fraud prevention. It applies to all registered players and to visitors who access the website without registering.
We process personal data in accordance with sound data management principles: collecting only what is necessary, retaining it only as long as required, keeping it secure, and being transparent about how it is used. We do not sell personal data to third parties for their own marketing purposes.
This policy should be read alongside our Terms & Conditions and our Responsible Gaming policy, both of which are incorporated by reference into the overall agreement between you and 77ub.
For the purposes of this Privacy Policy, 77ub acts as the data controller in respect of the personal data of its registered players and website visitors. As data controller, 77ub determines the purposes for which and the means by which personal data is processed.
Where 77ub engages third-party service providers to process data on its behalf — such as payment processors, identity verification providers, or game content suppliers — those parties act as data processors under written contractual arrangements that impose obligations consistent with this policy. 77ub remains responsible for ensuring that such processors handle your data appropriately and in line with applicable data protection standards.
To contact 77ub regarding any data protection matter, please use the contact details provided in Section 15 of this policy. We aim to respond to all data-related enquiries within five business days.
77ub collects the following categories of personal data in connection with the operation of the platform:
Identity Data: Full legal name, date of birth, gender, nationality, and a copy of a government-issued photographic identity document (such as a National ID card or passport) provided during the KYC verification process.
Contact Data: Email address, mobile phone number (used for SMS OTP authentication and account notifications), and residential address including city, district, and postcode within Bangladesh.
Financial Data: Details of the payment methods linked to your account, including bKash wallet numbers, Nagad account numbers, Rocket account numbers, Upay account details, and bank account information for Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, or Sonali Bank transfers. We do not store full card numbers or payment credentials — these are handled by our regulated payment processor partners.
Transaction Data: Records of all deposits, withdrawals, bonus credits, and wager transactions on your account, including amounts in BDT, timestamps, and the payment method used for each transaction.
Gaming Activity Data: Records of all game sessions, bet placements, bet outcomes, game types played, session durations, and responsible gaming tool usage (deposit limits set, self-exclusion requests, session time-out configurations).
Technical Data: IP address, device type, operating system, browser type and version, screen resolution, device identifiers, and connection timestamps collected automatically when you access the platform.
Usage Data: Pages visited on the 77ub website, navigation paths, time spent on each section, search queries made within the platform, and feature interaction events (e.g., which game categories you browse).
Communications Data: Records of any communications between you and the 77ub support team via live chat, email, or WhatsApp, including the content of those conversations and any attachments you provide.
Verification Documents: Scanned or photographed copies of identity documents, proof-of-address documents, and payment method ownership evidence submitted during KYC or dispute resolution processes.
We collect personal data through the following channels:
- Direct submission: Data you provide when completing the registration form, submitting KYC documents, making a deposit or withdrawal request, contacting customer support, or filling in any other form on the platform.
- Automated collection: Technical and usage data collected automatically by our website infrastructure and analytics systems when you visit or interact with https://77ub.io, including through cookies and similar tracking technologies (see Section 8).
- Payment providers: Confirmation data returned by bKash, Nagad, Rocket, Upay, and partner banks when a transaction is initiated or completed, including transaction reference numbers and payment status updates.
- Identity verification partners: Results of document authenticity checks and database cross-reference results returned by our KYC verification service provider.
- Game providers: Session and outcome data returned by third-party game studios (Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Ezugi, Spribe) to populate your account transaction history and resolve any game disputes.
- Fraud prevention tools: Risk scoring data generated by our fraud detection systems based on device fingerprinting, IP geolocation, and behavioural analysis.
The following table summarises the primary purposes for which we process personal data, together with the lawful basis relied upon for each purpose:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration and management | Identity, Contact | Contractual necessity |
| Identity verification (KYC) | Identity, Verification Documents | Legal obligation; Contractual necessity |
| Processing deposits and withdrawals | Financial, Transaction | Contractual necessity |
| Fraud prevention and security | Technical, Financial, Identity | Legitimate interest; Legal obligation |
| Responsible gaming compliance | Gaming Activity, Identity | Legal obligation; Legitimate interest |
| Customer support | Communications, Identity, Transaction | Contractual necessity; Legitimate interest |
| Platform improvement and analytics | Usage, Technical | Legitimate interest |
| Promotional communications | Contact, Gaming Activity | Consent (opt-in) |
| Legal compliance and audit | All categories | Legal obligation |
Where we rely on legitimate interest as the legal basis for processing, we have assessed that our interest in processing the data is not overridden by your privacy rights. You may object to processing based on legitimate interest at any time by contacting us (see Section 15).
Where we rely on consent — specifically for marketing communications — you may withdraw your consent at any time by contacting [email protected] or updating your notification preferences in your account settings. Withdrawal of consent does not affect the lawfulness of processing that took place before the withdrawal.
77ub does not sell, rent, or trade personal data to third parties for their own marketing or commercial purposes. We share personal data only in the following circumstances, and only to the extent necessary for the stated purpose:
- Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, and Sonali Bank receive the transaction data necessary to initiate and confirm deposit and withdrawal requests.
- KYC and identity verification providers: Identity documents and personal details are shared with our regulated identity verification service provider for the purpose of document authenticity checking and sanctions screening.
- Game content providers: Session identifiers and account references are passed to game studios (Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Ezugi, Spribe) to authenticate game sessions and return outcome data. These providers do not receive your full identity or financial data.
- Fraud prevention and risk management tools: Technical and behavioural data is processed by our fraud detection partners to generate risk scores and flag suspicious activity.
- Legal and regulatory authorities: We may disclose personal data to law enforcement agencies, regulatory bodies, or courts where we are legally required to do so, or where disclosure is necessary to protect the rights, property, or safety of 77ub or its users.
- Professional advisers: Legal counsel, auditors, and compliance consultants may access data on a strictly confidential, need-to-know basis in connection with the conduct of their professional services for 77ub.
All third parties with whom we share personal data are required to maintain appropriate security standards and to use the data only for the specific purpose for which it was disclosed.
77ub operates as an offshore platform and may store or process data on servers located outside Bangladesh. Where personal data is transferred to a country that may not have equivalent data protection laws to those you benefit from in your own jurisdiction, 77ub takes steps to ensure that appropriate safeguards are in place to protect that data.
Such safeguards include entering into data processing agreements with service providers that incorporate contractual clauses obligating the recipient to protect the data to a standard consistent with this policy, and selecting service providers with recognised international security certifications.
By using the 77ub platform, you acknowledge that your personal data may be transferred to and processed in jurisdictions outside Bangladesh. If you have questions about the specific safeguards applicable to any particular transfer, please contact us at [email protected].
77ub uses cookies and similar tracking technologies on the https://77ub.io website to support platform functionality, analyse user behaviour, and improve the overall experience for Bangladeshi players. The following categories of cookies are used:
- Strictly necessary cookies: Essential for the platform to function correctly. These include session authentication tokens, CSRF protection tokens, and load-balancing cookies. They cannot be disabled without preventing you from using core platform features.
- Functional cookies: Remember your preferences such as language settings, responsible gaming tool configurations, and preferred payment methods so you do not need to re-enter them on each visit.
- Analytics cookies: Collect anonymous or pseudonymous data about how visitors navigate the website, which pages are visited most frequently, and where users encounter errors. This data is used solely to improve platform performance and user experience.
- Fraud prevention cookies: Support our fraud detection systems by storing device fingerprint components and session identifiers used to identify anomalous access patterns.
You may manage cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to log in and use the platform. Analytics and functional cookies can be disabled without affecting core functionality. Detailed cookie settings are available in your account preferences panel after login.
We do not use cookies to serve third-party advertising on the 77ub platform, and we do not share cookie data with advertising networks.
77ub retains personal data only for as long as is necessary to fulfil the purposes described in this policy, or as required by applicable law. The following retention periods apply as general guidance:
- Account and identity data: Retained for the duration of your account plus a minimum of five years following account closure, to satisfy anti-money-laundering record-keeping requirements.
- Transaction and financial data: Retained for a minimum of five years following the date of each transaction, in accordance with financial record-keeping obligations.
- KYC verification documents: Retained for a minimum of five years following the completion of the verification process or account closure, whichever is later.
- Gaming activity records: Retained for a minimum of three years following the recorded session, to support dispute resolution and responsible gaming compliance.
- Customer support communications: Retained for a minimum of two years following the closure of each support interaction, to support quality assurance and dispute resolution.
- Technical and usage data: Typically retained in identifiable form for up to 12 months, after which it is aggregated or anonymised for long-term analytics purposes.
- Marketing consent records: Retained for the duration of your account to demonstrate consent compliance, plus one year following account closure.
When data is no longer required for any legitimate purpose and its retention is not mandated by law, it is securely deleted or irreversibly anonymised. Where data is anonymised, it may be retained indefinitely for statistical and analytical purposes without further obligation under this policy.
77ub implements a range of technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
- 256-bit SSL/TLS encryption applied to all data transmitted between your device and the 77ub platform, ensuring that your login credentials, payment details, and personal information cannot be intercepted in transit.
- Password hashing: Account passwords are stored using a strong, salted cryptographic hashing algorithm. 77ub staff cannot view your password in plain text under any circumstances.
- Two-factor authentication (2FA): SMS OTP-based two-factor authentication is available for all registered accounts and is strongly recommended. 2FA significantly reduces the risk of unauthorised account access even if login credentials are compromised.
- Access controls: Access to personal data within 77ub's internal systems is restricted on a role-based, need-to-know basis. Staff with access to personal data are subject to confidentiality obligations and regular data security training.
- Infrastructure security: The platform infrastructure is hosted in data centres with physical access controls, redundant power and networking, and continuous monitoring for intrusion attempts.
- Regular security reviews: 77ub conducts periodic assessments of its security posture, including vulnerability scanning and review of access logs, to identify and remediate potential weaknesses proactively.
While 77ub takes all reasonable steps to protect your data, no online platform can guarantee absolute security against all possible threats. You play an important role in protecting your own account by using a strong, unique password, enabling 2FA, and never sharing your login credentials with any third party.
As a data subject, you hold the following rights in relation to your personal data processed by 77ub. To exercise any of these rights, please contact us using the details in Section 15.
- Right of access: You may request a copy of the personal data 77ub holds about you, together with information about the purposes and legal basis for its processing. We will provide this within 30 days of receiving your request.
- Right to rectification: You may request that inaccurate or incomplete personal data be corrected. You may also update certain information directly through your account settings panel.
- Right to erasure: In certain circumstances, you may request that your personal data be deleted. This right is subject to limitations where retention is required for legal compliance, fraud prevention, or dispute resolution purposes.
- Right to restriction: You may request that we restrict the processing of your personal data in certain circumstances — for example, while a correction request is being considered or a dispute is being resolved.
- Right to data portability: Where processing is based on your consent or contractual necessity and is carried out by automated means, you may request a copy of your data in a structured, machine-readable format.
- Right to object: You may object to processing based on legitimate interest at any time. You also have an unconditional right to opt out of direct marketing communications at any time.
- Right to withdraw consent: Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of prior processing.
77ub will not charge a fee for handling data rights requests in ordinary circumstances. Where requests are manifestly unfounded or excessive, we reserve the right to charge a reasonable administrative fee or to decline the request, and we will explain our reasoning in writing.
The 77ub platform is strictly intended for adults aged 21 years and above. We do not knowingly collect personal data from individuals under the age of 21. The registration process requires applicants to confirm their date of birth, and age verification is conducted as part of the KYC process before any withdrawal is permitted.
If 77ub becomes aware that personal data has been collected from a person under the age of 21, the associated account will be permanently closed immediately, all deposits will be returned to the originating payment method, and all personal data associated with that account will be securely deleted as soon as is practicable, subject to any mandatory retention obligations.
If you have reason to believe that a person under the age of 21 has registered on the 77ub platform, please notify us immediately at [email protected] so that we can investigate and take appropriate action. Protecting minors from accessing gambling services is a matter we treat with the utmost seriousness.
The 77ub platform integrates with third-party services to deliver its full range of features. While 77ub selects its third-party partners carefully and requires them to maintain appropriate data protection standards, each third party operates under its own privacy policy in respect of data it controls independently.
Third-party services integrated with the 77ub platform include, but are not limited to:
- Game studios: Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Ezugi, and Spribe provide live casino, slot, and arcade game content. Session data is shared with these providers to deliver game functionality.
- Payment partners: bKash, Nagad, Rocket, Upay, and partner banking institutions process deposit and withdrawal transactions. Payment providers receive transaction data necessary to execute each payment instruction.
- Identity verification: Our KYC provider receives identity documents for authenticity verification and performs checks against sanctions databases and politically exposed persons (PEP) lists.
- Infrastructure providers: Cloud hosting, content delivery network (CDN), and database service providers that form the technical foundation of the platform. These providers process data only under 77ub's instruction.
The 77ub website does not contain links to external third-party websites. Users are not redirected away from the 77ub domain as part of the standard platform experience. 77ub bears no responsibility for the privacy practices of any external platform a user may independently navigate to.
77ub may update this Privacy Policy from time to time to reflect changes in our data processing practices, legal obligations, or platform features. The "Effective" date displayed at the top of this document will be updated each time a revision is made.
Where changes are material — meaning they could reasonably affect your understanding of how your data is used — we will provide advance notice by email to your registered address or via an in-platform notification at least seven days before the revised policy takes effect. We encourage you to review this policy periodically.
Continued use of the 77ub platform after any updated Privacy Policy takes effect constitutes your acknowledgement of the revised policy. If you do not agree with the updated terms, you should stop using the platform and may request account closure by contacting [email protected].
If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which 77ub handles your personal data, please contact us through the following channels:
- Email: [email protected] (plain text — not a clickable link)
- Live Chat: Available 24 hours a day, 7 days a week, on the 77ub platform after login.
- WhatsApp: Available after login via the support section of your account.
- Support Languages: English and Bengali.
- Operating Timezone: Bangladesh Standard Time (BST, UTC+6).
All privacy-related enquiries will be acknowledged within 24 hours and addressed within five business days. Where a request concerns the exercise of a data subject right, we will aim to respond fully within 30 days of receiving all information necessary to process the request.
Gambling involves financial risk and can be addictive. Players must be 21 years of age or older. 77ub operates as an offshore platform — users are responsible for compliance with the laws of their own jurisdiction. If gambling is affecting your wellbeing, please visit our Responsible Gaming page or contact support immediately.
How 77ub Safeguards Your Privacy
A summary of the key measures and commitments that underpin the 77ub approach to data protection for Bangladesh-based players.
Every connection between your device and the 77ub platform is protected by 256-bit SSL/TLS encryption. Your login credentials, payment details, and personal data are fully secured in transit at all times.
77ub does not sell, rent, or trade your personal data to any third party for their own commercial or marketing purposes. Your data is used solely to operate and improve the platform experience.
SMS OTP-based 2FA is available to all 77ub accounts at no additional cost. Enabling 2FA provides a critical extra layer of protection against unauthorised account access beyond your password alone.
77ub collects only the personal data that is genuinely necessary for platform operation, KYC compliance, and fraud prevention. We do not collect surplus data and we apply strict retention limits to each data category.
You hold the right to access, correct, delete, and export your personal data at any time. Data rights requests are acknowledged within 24 hours and resolved within 30 days. Contact [email protected] to submit a request.
Our support team is available around the clock via live chat and email in both English and Bengali to assist with any data protection question, correction request, or privacy concern you may have.
Confident in Our Privacy Commitments?
Now that you have reviewed how 77ub protects your data, explore our full platform — live casino, cricket betting, slots, and fishing games — all in BDT with instant local deposits via bKash, Nagad, and Rocket. For players aged 21 and above only.